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Posts tagged "small business"

Field guides, postmortems, and opinions on the work of keeping the internet running — for both site owners and the people they pay to keep their sites up.

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Topics: All small business 11 uptime 6 devops 6 incident response 5 monitoring basics 3 monitoring 3 downtime 2 ssl 2 outages 2 on-call 2 alerting 2 webhooks 1 slack 1 pagerduty 1 roi 1 cron 1 automation 1 customer experience 1 api monitoring 1 json 1 evaluation 1 tls 1 shell 1 wordpress 1 status page 1 redundancy 1 architecture 1 dns 1 rum 1 synthetic 1 observability 1 alerts 1 notifications 1 security 1 sla 1 reliability 1

downtime

The cost of downtime: actually calculating it for your business

Vendors love quoting downtime costs in millions, citing industries that aren't yours. Here's how to do the math honestly for a small business — what the number actually means, what it doesn't, and how to use it to justify (or not justify) reliability investment.

MyUptimeBot Team · July 28, 2026 · 8 min read · For site owners

cron

Cron jobs explained for non-developers — and why they break

Most websites have invisible scheduled tasks running in the background — backups, emails, billing, cleanup jobs. When they break, nothing obvious happens until much later. Here's a plain-language guide to what cron jobs are, where they live in your site, and why monitoring them matters.

MyUptimeBot Team · July 21, 2026 · 7 min read · For site owners

small business

How small businesses lose customers during outages they didn't notice

The most expensive outages aren't the ones that make the news. They're the ones nobody noticed — including you. Here's how silent outages quietly bleed customers from small businesses, with concrete examples and the math on how to fix it.

MyUptimeBot Team · July 14, 2026 · 6 min read · For site owners

uptime

What to look for in an uptime monitoring service

Most uptime monitoring services look the same in the marketing copy and feel different in actual use. Here's an honest, opinionated checklist of what matters when picking one — written by people who run an uptime monitor and use other people's monitoring on our own infrastructure.

MyUptimeBot Team · June 30, 2026 · 7 min read · For site owners

wordpress

The 5 most common reasons WordPress sites go down

WordPress runs roughly 40% of the web. It also has a predictable set of failure modes that take sites down — usually quietly, often slowly, and almost always preventable. Here are the five we see most often, and what to do about each.

MyUptimeBot Team · June 16, 2026 · 7 min read · For site owners

monitoring basics

How often should you check that your website is up?

Every minute? Every five minutes? Every thirty seconds? Check frequency is one of those settings that quietly determines how fast you learn about outages — and how much your monitoring costs. Here's how to pick the right interval without overthinking it.

MyUptimeBot Team · June 2, 2026 · 6 min read · For site owners

incident response

What to do in the first 10 minutes after your site goes down

An outage alert just fired. You've got a half-formed plan and a rising heart rate. Here's an honest, opinionated playbook for the first 10 minutes — the choices that determine whether the outage is a 20-minute story or a 4-hour one.

MyUptimeBot Team · May 19, 2026 · 6 min read · For site owners

dns

DNS for website owners: what it is, and how it breaks

DNS is the address book of the internet. When it works you forget it exists. When it breaks, your site appears to vanish — even though nothing on your server has changed. Here's a plain-language guide to what DNS does, why it goes wrong, and what to do when it does.

MyUptimeBot Team · March 25, 2026 · 6 min read · For site owners

ssl

The silent killer of trust: expired SSL certificates

An expired SSL certificate doesn't show a polite warning anymore — it shows a full-screen 'this site is dangerous' page that scares off every visitor. Here's how it happens, why your eyes won't catch it, and what to do about it.

MyUptimeBot Team · December 10, 2025 · 3 min read · For site owners

uptime

Why your website goes down (and why you're usually the last to know)

Most outages don't get found by the owner. They get found by a customer hitting a broken page — and then quietly leaving. Here are the most common reasons sites go down, and why a human glancing at the homepage once a day is no defense.

MyUptimeBot Team · December 1, 2025 · 3 min read · For site owners

uptime

What is uptime monitoring (and do you actually need it)?

Uptime monitoring is the boring practice that prevents the embarrassing problem: finding out from a customer that your site has been down for hours. Here's a plain-language guide to what it is, how it works, and whether your site needs it.

MyUptimeBot Team · November 5, 2025 · 5 min read · For site owners

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